Cuisinart coffee makers continue to be our best sellers. I have to believe it is because they heat the water to the optimum brewing temperature and then pump it at the perfect speed to fully extract the full flavor of the coffee. But, maybe it's because it is sharp looking or perhaps it is because of their three year warranty...I just know that they are impossible to keep in stock. This model has a thermal carafe so that your coffee doesn't sit on heat and get bitter while you linger over your cup-o-joe. You get up at 6, he gets up at 8...you both get a delicious cup.